Great Biz, Bad location

Just finished a column on a quandary that many small businesses face--a great operation in a bad location. If that's you, here are some ways to overcome it, short of relocating:

1. Attack the problem. If you're in a tricky, hard to find location, send out emails and flyers offering directions. Offer premiums to customers who come from distant locations.

2. Play it up in your marketing. Slogans like "Hard to find, but worth the trip" can be catchy and effective.

3. Push your website. A useful, attractive website takes the issue of a bad location off the table completely.

4. Above all, quality. A solid business with great prices and service is always worth finding, no matter the hassle of logistics.

Jeff