The holiday season--already

Well, it's the holidays once more--but not the ones you expect.

With Halloween right around the corner--and Thanksgiving not long thereafter--opportunity presents itself for businesses of all sorts, provided they know what to do to leverage these "minor" holidays to their advantage.

I wrote a column on this a couple years back. Have a look at:

http://www.microsoft.com/smallbusiness/resources/marketing/holiday_marketing/7_tips_for_halloween_and_thanksgiving_sales.mspx

Jeff