If Life Moons You...

So much of what we all encounter in business are challenges or conditions that, unto themselves, may seem insurmountable headaches--my market is too small; too conservative; too diverse; too concentrated; too spread out, ad infinitum.

Many of us tend to deal with them as best we can--a form of coexistence or detente that acknowledges the reality but does little more than that--a problem that can merely be endured.

Truth is, most any condition can be turned into an advantage if approached as an opportunity rather than a hurdle. For instance, if your market is conservative in nature, emphasize the cost-effectiveness of what you do. Too diverse? Emphasize the range of your business and/or the clientele with whom you work. Too small? Play up the fact that, since you work with a limited number of clients or customers, yours is a singularly personal approach--something that a larger competitor can't possibly manage with a client list the size of the Manhattan phone book.

What it mandates is a different mindset--a focus not so much on the problem at hand but, conversely, the singular opportunity it creates. Flip it on its side and see what it can offer you rather than take away.

So, if life moons you--turn the other cheek and see what's there.

Jeff